Thrilling horror Essay Example for Free

Thrilling horror Essay Frankenstein, with its fascinating literature and its thrilling horror has been split into two categories: good and evil. The whole book is a contrast of good and evil, something I believe Shelly has deliberately put into her book to make the reader begin to judge the characters and to show everyone that no living thing is pure evil and that no living thing is perfect either. Also, it shows how people are affected by nature and outside influences. As I read this thrilling book of terror and fright I began to wonder, what is a monster? Is it because of their grotesque appearance? If so, should we shun away from the disabled and ugly are they born wicked? Or do they have wickedness thrust down upon them? These are some of the types of questions that Mary Shelleys novel throws up. Nature vs. Nurture is a major theme in the novel and questions beliefs of the time. Jean-Jacques Rousseau (a natural philosopher during the time when Shelley wrote her book) argues that all things newly born into the world are born innocent. He believed that every man is born pure; it is the cruelty of man that makes them evil. This is related in Shelleys book, Frankenstein. It was a highly debated idea at the time. In Frankenstein, an example of this idea was that Victor was born innocent. This is shown when it says: I (Frankenstein) their (his parents) play toy, I was their idol and something better- their child, the innocent and helpless creature bestowed on them by heaven (Chapter I page 33). The words play toy and helpless creature are a parallel with the creature that Frankenstein creates as Shelley is trying to show you the verity of the monsters upbringing compared to Victors, as the monster also calls himself helpless and alone. This shows that although Victor and his creature are main contrasts with each other, they are bound to each other and most of their lives mirror each other as both were born innocent and helpless. For example, Victor was treated like a play toy which then plays a part in Victors Social development (him thinking that he can become god by creating life and the creature being his play toy) and thats what he then created. He created his child to be a play toy what goes around comes around Whilst reading this book the creature also gives an account where he is describing himself to the cottagers saying: up to this point my life has been withered to harmless . The word withered simulates the imagery of the monster being a fragile living being, instead of a monster which has been left to rot without sunshine. In this case the sunshine would represent a loving parent. The plant (THE MONSTER) without a loving parent would rot and die. This is a contrast and parallel between Frankenstein and the monster. The monster is shunned away, even from his birth, as he was left to wander the world without any loving parents or any one to guide him. This reflects Frankensteins own selfishness to abandon his son/ creation. This also could relate to the nature Vs nurture theory as the monster was created through science and is turned away by man and Frankenstein. The creature spends several months of his life in a squalid hovel. Shelley uses the words squalid hovel to describe the transformation from the city houses to where the monsters life began to where his life has led him. The setting reflects his own life as the people inside the cottage were born naturally and are living in a nice secure environment whereas he was born unnaturally so he must spend his life alone and in a squalid hovel. When the monster gazes at himself he is disgusted with himself. With him referring to himself as having a miserable deformity. This goes a lot deeper when the monster is shunned away from the cottagers. He becomes angry and vengeful, so from that moment I [the monster] ,declared everlasting war against the species, and more than all, against [Frankenstein] who had formed [him] and sent [him] forth to this insupportable misery. (Chapter 16, pg. 121) Shelley is giving the reader a message that the way people are treated would effect them later in their lives and the way they were brought up could effect the rest of humanity. During the time he observes the cottagers, a new character is introduced. This is deliberately done for effect to parallel the monsters lack of knowledge, as she is taught lessons in English by Felix De Lacey. Safie is an outsider (Shelley makes it seem as if she is an immigrant or alien) and there is a similarity with the monster, both are exiles, not accepted and needing to learn a new language to be accepted.

The Inescapable Life Cycle of Dubliners :: Essays Papers

The Inescapable Life Cycle of Dubliners The book Dubliners was published in 1914, by James Joyce. He wanted to give the audience a vivid and solid background of the inescapable cycle the Irish Society was going through. In the stories Counterparts, Encounter and the Dead we can see the theme of laciness, entertainment, work, and frustrated goals that lead to alcoholism. In "Counterparts" Joyce introduces us the story of a man named Farrington, which works at a clerking office, copying legal documents and correspondence by hand. Farrington lives an awful and frustrating life were alcoholism seems to help him escape the sad reality that he is living. Then in an "Encounter" we can see the reality of two kids, Mahoney and Leo. They represent what a kid life is. It is a live were responsibility is not a primary value and their inexperience leads them to crazy choices in search of adventures. Finally, we have "the Death" one of the most complex stories in the book Dubliners. In "The Dead" we see all the characteristics of th e stories come together at the party in Missis Morkan house. The principal character in this story is Gabriel and Gretta. Through him we can get a small picture of Dublin's society. It is the story of a man that feels powerless when his wife thinks of an old love. In this story we see many of the themes discuses through the readings, especially autonomy and sense of duty. As reading these different stories we will have to analyze them in depth. In Dubliners we can see that "alcohol" is a frequent tool used to run away reality. But all the characters in this stories can seem to escape an undesirable destiny. It is one of the saddest time in Ireland were the people is trying to recuperate from the great depression caused by the Great Famine at that time. In the first story "Counterparts" we see how Farrigtons life is being affected by the Great Depression Ireland was going though. He had a tedious work were he didn't gain many money to make a dissent life. Since the beginning of the story we can see that Farrington hates his work. He dosent do his work on time and leaves everything to last minute. The boss is constantly remembering and telling Farrington what to do. The Inescapable Life Cycle of Dubliners :: Essays Papers The Inescapable Life Cycle of Dubliners The book Dubliners was published in 1914, by James Joyce. He wanted to give the audience a vivid and solid background of the inescapable cycle the Irish Society was going through. In the stories Counterparts, Encounter and the Dead we can see the theme of laciness, entertainment, work, and frustrated goals that lead to alcoholism. In "Counterparts" Joyce introduces us the story of a man named Farrington, which works at a clerking office, copying legal documents and correspondence by hand. Farrington lives an awful and frustrating life were alcoholism seems to help him escape the sad reality that he is living. Then in an "Encounter" we can see the reality of two kids, Mahoney and Leo. They represent what a kid life is. It is a live were responsibility is not a primary value and their inexperience leads them to crazy choices in search of adventures. Finally, we have "the Death" one of the most complex stories in the book Dubliners. In "The Dead" we see all the characteristics of th e stories come together at the party in Missis Morkan house. The principal character in this story is Gabriel and Gretta. Through him we can get a small picture of Dublin's society. It is the story of a man that feels powerless when his wife thinks of an old love. In this story we see many of the themes discuses through the readings, especially autonomy and sense of duty. As reading these different stories we will have to analyze them in depth. In Dubliners we can see that "alcohol" is a frequent tool used to run away reality. But all the characters in this stories can seem to escape an undesirable destiny. It is one of the saddest time in Ireland were the people is trying to recuperate from the great depression caused by the Great Famine at that time. In the first story "Counterparts" we see how Farrigtons life is being affected by the Great Depression Ireland was going though. He had a tedious work were he didn't gain many money to make a dissent life. Since the beginning of the story we can see that Farrington hates his work. He dosent do his work on time and leaves everything to last minute. The boss is constantly remembering and telling Farrington what to do.

Array

C++ provides a data structure, the array, which stores a fixed-size sequential collection of elements of the same type. An array is used to store a collection of data, but it is often more useful to think of an array as a collection of variables of the same type. Instead of declaring individual variables, such as number0, number1, †¦ , and number99, you declare one array variable such as numbers and use numbers[0], numbers[1], and †¦ , numbers[99] to represent individual variables.A specific element in an array is accessed by an index. All arrays consist of contiguous memory locations. The lowest address corresponds to the first element and the highest address to the last element. Declaring Arrays: To declare an array in C++, the programmer specifies the type of the elements and the number of elements required by an array as follows: type arrayName [ arraySize ];| This is called a single-dimension array. The arraySize must be an integer constant greater than zero and type c an be any valid C++ data type.For example, to declare a 10-element array called balance of type double, use this statement: double balance[10];| Initializing Arrays: You can initialize C++ array elements either one by one or using a single statement as follows: double balance[5] = {1000. 0, 2. 0, 3. 4, 17. 0, 50. 0};| The number of values between braces { } can not be larger than the number of elements that we declare for the array between square brackets [ ].Following is an example to assign a single element of the array: If you omit the size of the array, an array just big enough to hold the initialization is created. Therefore, if you write: double balance[] = {1000. 0, 2. 0, 3. 4, 17. 0, 50. 0};| You will create exactly the same array as you did in the previous example. balance[4] = 50. 0;| The above statement assigns element number 5th in the array a value of 50. 0. Array with 4th index will be 5th ie. last element because all arrays have 0 as the index of their first element w hich is also called base index.Following is the pictorial representaion of the same array we discussed above: Accessing Array Elements: An element is accessed by indexing the array name. This is done by placing the index of the element within square brackets after the name of the array. For example: double salary = balance[9];| The above statement will take 10th element from the array and assign the value to salary variable. Following is an example which will use all the above mentioned three concepts viz. eclaration, assignment and accessing arrays: #include using namespace std; #include using std::setw; int main (){ int n[ 10 ]; // n is an array of 10 integers // initialize elements of array n to 0 for ( int i = 0; i < 10; i++ ) { n[ i ] = i + 100; // set element at location i to i + 100 } cout

The Box Acts As A Representation Of Adolescents - 1025 Words

Since they have no previous memories of their past except for their names, their identity is entirely constructed in the Glade. The box acts as a mother delivering a newborn who has no knowledge of the world, and they struggle to find themselves as life continues. Like all other society, its values and beliefs influence an individual’s construction of identity. When the Gladers are sent up, they immediately emerge into the society with the given responsibilities. Since they are unable to find the purpose of life, they often live day-by-day in lost and confusion, where they are still in the process of becoming. Moreover, the maze can be interpreted as a representation of adolescents’ struggle to search for their true identity. As discussed†¦show more content†¦At the lowest social class with the least power, he manages to act in his way disregarding others’ opinions. He is young and impulsive, but these characteristics express the ways he exercises his kn owledge and power to change the situation. Since other Gladers fall under conform and obey authority, Thomas and Teresa are essential characters in the film that demonstrate the majority and minority in the society. While the majority tends to assimilate themselves, the minority has unique beliefs where they disregard the identity context, such as gender and class, which restrict them. According to Warrington and Younger (2011), society decides the acceptable behaviors that lead to inclusion, and since teenagers strive to become included, they often abandon their identity to fit in with the rest. While they attempt to find themselves, they also wish to be included which create a dilemma. Thomas and Teresa can maintain their individuality, and do not merge themselves into the society because they do not value inclusion as much. Those who risk their lives to go with Thomas eventually find who they wish to be instead of solely seeking for inclusion; while those who stay in the maze rem ain lost as they have not yet made a decision. Discourse acts as walls that constrain actions and speeches which can take the form of power (Raby, 2002, pg 430). The

Max s Wine Dive For Brunch - 2274 Words

On March 14, 2015, Olivia and I met at a very popular Houston restaurant name Max s Wine Dive for brunch where we conducted an interview of her life. I have known Olivia my entire life, she is a close family friend who has watched me grow into the young woman I am today. Olivia is a 62 year old retired middle African American woman who is married with five children where she currently lives in La Porte, Texas. She received her Master s in Sociology from the University of Houston-Clear Lake. She has worked in the field of education for over 30 years and has experienced many challenges. When she was approached by me to conduct the interview, I clearly informed her it is for a class assignment, and by her being an educator, she did not†¦show more content†¦It is so rear that individuals verbalize events that took place in their family at an early age. Brief Summary With all of that was said, throughout the course of the interview, all of the questions and answers severed a great purpose, and wished that each of them could have been incorporated in my essay. But realistically, there was five main themes that will take precedence in my essay. In question number 4, â€Å" If you had life to live over again, what would you do differently? She stated she grew up in a predominately Christian home where she felt deprived of some of the norms in society due to implemented rules set by her parents. She responded, I probably would have questioned my parents regarding their limits and boundaries, and would have made wiser choices. Secondly, number six question, How do you feel about getting older The response she gave was rather enlightening because she said the culture we live today is deeply gerontophic. However, she responded, Unlike others, I envision getting older as a basket filled with extended opportunities, great possibilities fi lled with vigor, wisdom and social usefulness. Thirdly, number eleven, What advice would you give young people to prepare them for aging? The one thing that stood out to me in her response was, Be sure that attainable goals are set as you migrate through life so there will be no regret in the latter years to come. Fourthly, number sixteen, What do you do with most

Media Analysis On Media Literacy - 1062 Words

Molly Whirley Mrs. Abby Lackey Comm 1010 09/12/2017 Media Literacy Media literacy is defined as is the ability to Access, Analyze, Evaluate, Create, and Act using all forms of communication. There are five questions you should ask when analyzing media. You should look at the purpose of the content, the media source, the framing, stereotypes and the media ecosystem. Mass media can show current content that seems real, though, as viewers it is our duty to distinguish, and differentiate between â€Å"images of reality, and structures of reality†. Media typically targets the young viewers, who believe everything they see and read. The magazine article that I have chosen to use with this paper is about Hurricane Harvey. It is posted by Newsweek. It†¦show more content†¦They also tend to post their own views in some articles. I personally enjoy reading many of the articles posted by Newsweek, except for articles pertaining to politics. I typically overlook those articles from any publisher. The third object you should ask yourself when analyzing media is about framing the media content. Framing the media means you determine how the choice of words might affect how the audience receive the information. In this article, I feel as if this article is the perfect example. If it were written differently it would have a different outcome. In this article, a few Texas police officers are interviewed about the rescue missions to save those victims affected in flooded areas. They are treated as the experts because they know the mission. This is their job. The organization they work for the Texas police department. The sheriff deputies are quoted earliest in the story. They speak about the rescue mission. The deputies are quoted most often in this article. One deputy is quoted as saying Hurricane Harvey made a â€Å"dramatic† difference in his responsibilities that he is used to daily. He also says that hurricane Harvey is the worst flooding he has seen in 40 years in Texas . The reader would be able to better understand just how bad the flooding might be by those choice of words. Next, we have stereotypes. What stereotypes are presented in this article? According to the dictionary, a stereotype isShow MoreRelatedReflection About Media Literacy Reflection1416 Words   |  6 PagesMedia Literacy Reflection What was the most useful part of the week for you? Media education is an important aptitude for anybody today, particularly for more youthful ages, who are investing increasingly energy devouring the media. The Kaiser Family Foundation as of late found that people going from 8 to 18 years of age spend a normal of 7 hours and 38 minutes expending media. This is a hour and seventeen minutes longer daily than five years prior, a hop which the Kaiser Family Foundation puts downRead MoreAnnotated Bibliography of Articles Related to Media Literacy902 Words   |  4 Pagesunderstanding of the role of media literacy for Latino/a high school students. High School Journal 94(4), pp. 167-186. In a qualitative study of a small group of Latino/a high school students, the researchers found that students perceived negative cultural messages in media they were asked to watch. The messages were not obvious to the teachers who selected the media and who were not part of this ethnic group. The study serves as a cautionary tale for teachers when selecting media for their classroomsRead More Media Literacy in the Classroom Essay1340 Words   |  6 PagesMedia Literacy in the Classroom Works Cited Missing Media literacy is defined as the ability to access, analyze, evaluate, and communicate messages in a variety of forms (Know TV). In more practical terms, media literacy means questioning the media and interpreting its many messages accordingly. Students are exposed to mass quantities of media on a daily basis. They watch television and movies, read books, newspapers, and magazines, listen to music, and in more recent years explore the InternetRead MoreLiteracy between the Past and the Present600 Words   |  3 Pages Literacy between the Past and the Present Name: Institution: â€Æ' Literacy between the Past and the Present Introduction The nature of literacy learning encompasses instructional techniques and pedagogy of literacy. These applications create a legacy of literacy and technology use in learning. They dominated the 20th century prompting the introduction inter-disciplinary work at the juncture created by scholarly projects and education. Over time the literacy evolvedRead MoreMedia And Society : Technology, Democracy And Capitalism1747 Words   |  7 PagesMedia in Society (2013) is a cutting-edge media studies textbook written by a group of media scholars: Richard Campbell, Miami University of Ohio; Joli Jenson, University of Tulsa; Douglass Gomery, University of Maryland; Bettina Fabos, University of Northern Iowa and Julie Frechette, Worcester State University. It serves as an analysis of the perpetual relationship between media and society through three key concepts: technology, democracy and capitalism. These themes are connected throughout theRead MoreNew Media Literacies in the Classroom Essay1532 Words   |  7 Pagesfirst used, ‘literacy’ had a very traditional meaning: the ability to read and write (â€Å"Literacy,† 2011). Being literate was the norm, it was required for all and it distinguished race and class. However, as times change and culture emerges and grows, people acquire new knowledge, such as technology, that can very well be identified as literacy, or media literacy. As technology leads the 21st century, students are now expected to excel and master media literacy as well textual literacy (Jenkins, ClintonRead MoreCan Social Media Improve Literacy And Communication Skills?1021 Words   |  5 PagesAccording to one of the studies conducted by the National Literacy Trust, nineteen percent of the students never read fiction books and twenty percent never read non-fiction books. On the other hand, almost two-thirds surf the website weekly, 55% read emails, and 46% blogs. (Clark) The biggest question is, â€Å"Can social media improve literac y and communication skills?† Young individuals are more attracted to the freedom they receive from the social networking sites, text messaging, and blogs. The useRead MoreThe Influence of Books on the Past and Present Literacy850 Words   |  3 Pagesbooks such as the bible on the past and present states of literacy. Past literacy based on religious books shows the origin of the biblical practices of exorcism and the culture of Protestantism in England. It describes the superstitions surrounding the early forms of education and the difficulty they bring as regards the understanding of religious books. The article shows that the understanding of the bible influenced the present state of literacy by introducing prudence and enlightenment. The articleRead MoreThe Literature And The Individual Child1462 Words   |  6 Pagesindividual child †¢ Within most regions of the world, media and popular culture are an inevitable part of contemporary childhoods- children spend more and more time engaging with various types of media than with families and friends and often, school. †¢ The literature views popular culture as shaping children’s viewpoints through many mediums given pop culture is a part of everyday lived experience and is everywhere- television, movies, news media, music, advertising, children’s play, conversationsRead MoreFactors Affecting The Political Risk1287 Words   |  6 Pagesscale is designed to show the greatest value to the lowest risk and the lowest value of the highest risk. Economic, demographic, and geographic indicators are also included in the econometric specifications being control variables thus ensuring the analysis affecting the political risk. The political risk data was obtained from the World Bank website. Statistics Political Risk Index N Valid 32 Missing 0 Mean .453053 Mode .1458a Std. Deviation .1682739 Variance .028 Skewness .082 Std. Error of Skewness

Intangible Assets and Intellectual Capital †Free Samples to Students

Question: Discuss about the Intangible Assets and Intellectual Capital. Answer: Introduction Strategic management is the formulation and making and devising the plans and thereby implementing such plans and goals by the management and the board of directors. The company does this by analyzing the internal and external environment where the organization operates and competes[1]. This involves analyzing the strength and weakness of the company and formulation and execution of various plans so that the company is able to successfully implement get the desired objectives. This report focuses on the internal organizational resources and capabilities, which is important to achieve the organizational objectives and vital for formulation of strategic management[2]. IKEA is one of the most famous brands, which has smart and affordable home furnishing features. The IKEA has various products, which is affordable, durable and designed in a modern technology. The brand is in all over the Countries and which demonstrates its passion for quality and value. The companys product shows the value and its quality. The company is very smart at keeping customers value high and thereby delivering high quality products. The most important is their strategy, which has helped them to expand internationally and position itself as favorite of the modern generation modern generation. The IKEA dream has three components its vision, its business idea and its human resource idea[3]. Summarize the processes of developing strategic management of an organization plan IKEA high and forward-thinking strategy has made it into the top furniture seller in the world. It has moved its model into various places like no other retailer on the planet. The furniture are very impressive and they have expanded in almost 298 stores spreading over 28 countries. Few crucial aspects to IKEA success Solving any problem related to the customer The furniture is very cheap and reasonable They are able to target the right people or the right demographic The stores are spread all over the world Increased of globalization and protectionism which has presented a challenge as well as opportunities to IKEA.The challenges are very competing against the unknown sources ad it will be competing against the unknown forces and sourcing the best quality financially viable products from across the world. IKEA can enter emerging country markets through partnership for exploring into these markets. Company should be vary about the protectionist policies of many host nations since high tariffs may be imposed on goods which are imported for encouraging domestic production The fluctuations in the commodities as well as raw material prices across the world will result in increased purchasing cost for IKEA. This has impacts on the margins of the organization and can lead to passing over the cost to the consumers through high prices, which adversely affects the competiveness of the organization. The credit crunch has an impact on IKEA in a negative manner as it can decrease the purchasing ability of the consumers` The technology can be used in the supply chain which can help in inventory savings resulting in lesser costs for the company. Company Vision and Mission IKEA has its vision and mission statement as To create a better everyday life for the many. It explains their vision statement as the relation between their vision and the business ideas asOur business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them. IKEAs has only one vision and mission statement therefore it is not very specific. Since it is broad, therefore it does not specifically serve the particular purpose of the mission and vision statement[4]. The statement talks in general about the products like customers and other important factors related to the business, competition and financial strength. A mission or vision statement usually helps the company However, the mission is very broad and does not specifically talk of things like products, customers or other important factors related to the business and the organization like its culture, competition and financial strength. Whether a vision or a mission statement, it must be specific enough so that the managers and the directors can form a decision based on the resource allocation. IKEAs vision fails to be both specific and clear[5]. A mission statement explains what the product sells and its customer segment and position are. When explaining the purpose of the business, a mission must state what the business is doing including the products it sells, its customer segment, market size and position[6]. What IKEA does is to create better homes by creating and selling good quality home furnishing products at affordable prices Mission and vision statements are also useful at marketing of the brand and therefore must give a clear glimpse of the company and its business. These are guiding statement, which guide the organization during decision-making[7]. Company SWOT Analysis The most important strength s that IKEA has a clear vision thereby it adds value to the customers even in a bad condition. The well-defined strategy helps the company in its pioneering and its simplicity helps in targeting of the competitors and their position[8]. IKEA measures the strength by using the key performance indicator that includes the increased use of renewable material thereby maintaining long-term relationship with the suppliers and economies of scale. IKEA is operating in various countries throughout the World due to the large size scale of the business and therefore difficult to control standards[9]. It focuses on cost leadership, quality goes up and the cost of inputs and raw materials has gone up. The profitability also increased. It is sometimes difficult for the company to maintain quality with the increase in cost and the need to change the standards across all the location in the World. The environmental situation about IKEA is that the company faces the challenge and difficult in exchanging the policies of the environment and the policies of the Government and the shareholders or the stakeholders[10]. The company has a good business mode and its huge opportunities in terms of attracting from the customers and to rise in the ethical consumers buying such products and the environment is conscious and s getting such opportunities and is tapped in the company.[11] The opportunity for the company is that it has a cost leadership, it focuses on the cost leadership, and there are expenses. The concerns are all about the quality has raised and the customers mind is getting more money minded and it is significant opportunity[12]. The last opportunity lies on the companys expansion and on the markets and which have developed throughout the World and which has untapped the customers base that have leveraged the companys profitability. IKEA has the cost leadership and it was planning for expansion, which yield the benefit for the company[13]. IKEA has low cost model, which have made and initiated and copied by the rivals through and company can innovate itself and therefore can stay ahead of the competition. Thus, IKEA came up new strategies and thereby there can be threat to the customers[14]. Thus in order to survive in the market the company needs to innovate constantly to keep up with the growth. With the invention in the technology in the market and there is immense competition in the market and there is use of internet and online. DIY is the unique proposition of IKEA they can provide the lower cost so that the cost of having physical presence lowers and there is snapping of heals of IKEA. Defining the company Resources, tangible, intangible resources and organizational capabilities Organizational resources: The firm or organization is having reporting structure The formal planning, and Coordinating with system Organizational Resources Resources are those, which help in the creation of the firms value. Resources are the products for the companies and for the company like IKEA the furniture they sale are the most cost efficient retailer throughout the world. One of the resource that support the company is that the stores combining the shop and the warehouse[16]. IKEA design and the capabilities to contribute in the market and the efficiency the company .The overall performance of the company is dependent on the activities of value chain and this help to prioritize the resources and the capabilities and this require high performance[17]. The resources being tangible as well as intangible contribute to the customers contribute to the product or services. IKEA tangible resources are the wood, cotton, waste, food which is important to have the finished goods. Whereas the intangible resources of IKEA is the human resources which helps in the running of the company and which helps the company to do day to day operation. Competitive Advantage of the company There are diverse and varied strategies that IKEA has implemented so that to meet the order to make it in the furniture and home appliances industry. These strategies are very diversified and it depends on the goals and they include both internal and external. The following are the competitive advantages that IKEA has implemented: Human resources management: IKEA has implemented many strategies and it has also implemented and lauded for its extraordinary recruitment process. Talented employees are sourced from diversified backgrounds in order to create the highly multicultural workplace in that company. Additionally, IKEA also uses huge amounts of resources in training the staffs. The company believes in creating the right set of skills in their employees and this is why it invests in the training and development of its staff. The company takes reviews and evaluation seriously and employees have to go through performance appraisals and there are rewards for those the employees who perform outstandingly. Client retention: Over time IKEA has been able to improve its services and the quality of products and this has made it retain the huge clientele it has captured. Initially the products were not good since their focus was on cost cutting. Today there are number of product and service users. They are now constantly updating its products Ubiquity of the companys service. Much furniture is already used by all the people. The furniture and appliances are used by all the people all around with the standardized furniture and home appliances. This is a competitive advantage that IKEA has exploited against over the years. The fact that not every company has furniture and this popular makes IKEA stand out. An organizational capability for the company is to properly allocate and effectively gain over the competitors. The companys organizational capabilities are mainly to meet the business capabilities and they must focus on the customers ability and demand. The focus of the company is to meet the customers and meet organizational capabilities, which is unique to the organization. Organizational capabilities are anything that differentiates the business in the market. Thus by developing and cultivating organizational capabilities the company and the business owners gain an advantage and which the company can focus and then they can excel and have growth[18]. Successful implementation requires the company to build the organizational strategy. This is important for business success. The best solution includes the full review of organizational design and in understanding the key cross-functional effectiveness and thereby ensuring the effectiveness in order to have the staff members understand the strategy and get motivated by excelling in the role of the company. The core organizational capabilities are as follows: In order to maintain the low cost product and the packaging made by the company this is less costly and simple. The company maintains the design and the model to maintain the design of the customers and so that the company and increase and improve its brand image[19]. Thus, it helps in creating the brand image of the customers, which increases the loyal brand image. IKEA is so renounced that the policy of the company is such that it is simple, it is flexible, and so that the target is to start the business and that the part of the company is without the complex formalities and thereby, it increases its cash flows with the company[20]. Comparative advantage is the ability of the company to gain from attribution of the resources and from a way that there is proper allocation of resources and to perform the same so that the resources are properly utilized and that they can perform in the same industry and market. A firm has a comparative advantage there is proper allocation of resources, which is creating value and implemented by a current or potential player. The company properly implements the strategies and this will lift a firm higher. The competitive advantage to outperform the potential players in undertaking the work and these resources can competitive advantage and to have a edge over and to overcome the outcome and superiority in in production resources reflects the competitive advantage. It can determine the resources and the sources of sustainable competitive advantage. In order to be sustainable competitive resources must have the following advantage: 1.Valuable The resources shall be of greater source or of greater value and in terms of relative cost and benefits with respect to the resources in a competing firm. 2.Rare Rare means that the resources must be in that sense that the demand for that particular product is high but the demand for that particular product is less relative to the demand or for the demand for its uses. 3.Inimitable -- it is difficult to imitate the same product Non-substitutable the products are non-substitutable and therefore any type of resources cannot be functional resources[23]. Exploitable The firm can exploit the resources and capabilities that they own or control The criteria for the VRINE Framework clearly rule the best practices for competitive advantage. Conclusions It is important to examine the internal environment that includes the resources and the organizational capabilities of the company to have competitive advantage and this is a continuous process of strategic management. The resources can be identified and can be used effectively then the strategic plans put together, and it will have competitive capability over its rivals. IKEA mission is to help the organization throughout the world to do more and achieve more by creating quality for supplying home appliances. It thus deliver new and varied opportunities with greater convenience, and will enhance value to peoples lives. References Collins, P. (2002) The cost of war. Journal of Politics, vol. 1, no. 1, June, pp. 20-40. Collins, P. (2002) The cost of war. The Straits Times. Vol. June, pp. 20-40. Frynas, Jedrzej George, and Kamel Mellahi.Global strategic management. Oxford University Press, USA, 2015. Grant, Robert M.Contemporary Strategy Analysis Text Only. 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